Privacy Policy of PulsePoint Street Insights

Effective Date: April 27, 2026

1. Introduction and Company Information

This Privacy Policy explains how PulsePoint Street Insights (“PulsePoint Street Insights,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal data in connection with our street-interview research activities and related services in the Philippines.

We are committed to protecting personal data in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission (“NPC”).

Data Controller / Operator: PulsePoint Street Insights
Address: 3/F, Unit 12, Jollibee Plaza, #10 E. Rodriguez Sr. Avenue, Barangay Immaculate Conception, Quezon City, Metro Manila 1100, Philippines
Email: [email protected]
Phone: +63 2 8721 9486

This Privacy Policy applies to personal data collected from individuals who participate in our street interviews, interact with our interviewers, visit our website or digital channels, or otherwise communicate with us in connection with our research activities.

2. Data Collection and Processing

We may collect and process the following categories of personal data, depending on the nature of the street interview or interaction:

• Identification and contact data: name, nickname, age range, gender, city or barangay, and other basic profile details voluntarily provided.
• Interview responses: opinions, preferences, feedback, experiences, and other statements shared during interviews.
• Audio, photo, and video recordings: if you consent, we may record interviews or capture images for research, documentation, quality assurance, or reporting.
• Location data: general location of the interview site or approximate area where the interview took place.
• Technical data: device, browser, IP address, and usage data when you interact with our website or digital forms.
• Consent records: records showing that notices were provided and consent was obtained where required.

We collect personal data directly from you when you participate in a street interview, complete a consent form, submit a response, or communicate with us. We may also collect data from publicly available sources or from clients and partners where permitted by law and necessary for research administration.

We process personal data using both manual and electronic means, including note-taking, audio/video recording, transcription, data analysis, reporting, and secure storage.

Where feasible, we minimize the collection of personal data and may anonymize or aggregate responses for research and reporting purposes.

3. Purpose of Data Processing

We process personal data for the following purposes:

• to conduct street-interview research and gather public opinion or consumer insights;
• to verify participation and maintain interview records;
• to analyze responses and prepare research outputs, reports, and summaries;
• to improve the quality, accuracy, and integrity of our research methods;
• to communicate with participants regarding the interview, consent, or follow-up questions, where applicable;
• to comply with legal, regulatory, contractual, and audit requirements;
• to protect our rights, property, safety, and operations, including fraud prevention and dispute handling;
• to manage website operations, security, and analytics; and
• to fulfill any other purpose disclosed to you at the time of collection and allowed by law.

4. Legal Basis for Processing

We process personal data only when there is a lawful basis under the Data Privacy Act of 2012 and related regulations. Depending on the circumstances, our legal bases may include:

• Consent: where you have freely given, specifically informed, and unambiguous consent, especially for recordings, publication of identifiable content, or optional follow-up communications.
• Legitimate interests: where processing is necessary for our legitimate research, operational, security, or business interests, and such interests are not overridden by your rights and freedoms.
• Performance of a contract or pre-contractual measures: where processing is necessary to administer participation arrangements or client-related research obligations.
• Compliance with legal obligations: where processing is required to comply with applicable laws, lawful orders, or regulatory requirements.
• Protection of vital interests: in rare cases where processing is necessary to protect life or health.
• Public interest or lawful official functions: where applicable under Philippine law.

For sensitive personal information or privileged information, we will only process such data when allowed by law and subject to appropriate safeguards and, where required, your explicit consent.

5. Data Sharing and Third Parties

We may share personal data only when necessary and subject to appropriate confidentiality and security measures, with the following categories of recipients:

• Clients and research sponsors: where we conduct research on their behalf, typically in anonymized, aggregated, or de-identified form unless identifiable disclosure is necessary and lawful.
• Service providers and processors: such as transcription services, cloud storage providers, IT support, analytics tools, survey platforms, and communications providers.
• Professional advisers: including lawyers, auditors, accountants, and consultants, where necessary.
• Government authorities and regulators: when required by law, subpoena, court order, or lawful request.
• Business transferees: in connection with a merger, acquisition, restructuring, or similar corporate transaction, subject to applicable legal requirements.

We require third parties to process personal data only for authorized purposes, to maintain confidentiality, and to implement reasonable security measures consistent with applicable law.

We do not sell personal data.

6. Data Transfer to Third Countries

Some of our service providers, cloud platforms, or analytics tools may store or process personal data outside the Philippines. When personal data is transferred to a third country, we take reasonable steps to ensure that appropriate safeguards are in place, including contractual protections, security controls, and due diligence on the recipient’s privacy and security practices.

Where required by law, we will ensure that cross-border transfers comply with the Data Privacy Act of 2012 and applicable NPC guidance. By participating in our interviews or using our services, you acknowledge that your data may be processed in jurisdictions that may have different data protection laws than the Philippines.

7. Storage Duration

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements.

Retention periods may vary depending on the type of data and the purpose of processing. In general:

• interview notes and response data are retained for the duration needed for research analysis and reporting;
• consent records are retained for a period necessary to demonstrate compliance;
• recordings are retained only as long as needed for transcription, quality assurance, or authorized use;
• website and technical logs are retained for security, troubleshooting, and analytics purposes for a limited period.

When personal data is no longer required, we will securely delete, destroy, anonymize, or de-identify it, as appropriate.

8. User Rights

Subject to applicable law and verification of identity, you may exercise the following rights with respect to your personal data:

• Right to access: to obtain information about whether we process your personal data and to request a copy of such data.
• Right to rectification: to request correction of inaccurate or incomplete personal data.
• Right to erasure or blocking: to request deletion, blocking, or removal of personal data when permitted by law.
• Right to restriction: to request that we limit the processing of your personal data in certain circumstances.
• Right to data portability: to receive your personal data in a structured, commonly used, and machine-readable format, where applicable.
• Right to object: to object to processing based on legitimate interests or direct marketing, subject to lawful exceptions.
• Right to be informed: to be informed of the collection and processing of your personal data.
• Right to damages: to seek compensation for damages sustained due to inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of personal data, subject to law.

To exercise your rights, please contact us using the details provided in Section 12. We may request information necessary to verify your identity and process your request. We will respond within a reasonable time and in accordance with applicable law.

9. Withdrawal of Consent

Where processing is based on your consent, you may withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

Please note that if you withdraw consent for certain processing activities, we may no longer be able to include your responses in ongoing research, use recordings, or provide related services, depending on the circumstances. We will explain any consequences of withdrawal where relevant.

10. Right to Complain

If you believe that your privacy rights have been violated or that we have not handled your personal data properly, you may contact us first so we can address your concern.

You also have the right to file a complaint with the National Privacy Commission (NPC) if you are not satisfied with our response or if you believe your rights under the Data Privacy Act of 2012 have been violated.

We encourage you to contact us promptly so we can investigate and attempt to resolve your concern in a timely manner.

11. Data Security

We implement reasonable and appropriate organizational, physical, and technical security measures designed to protect personal data against accidental or unlawful destruction, alteration, disclosure, access, use, or other processing.

These measures may include:

• restricted access to personal data on a need-to-know basis;
• password protection and access controls;
• secure storage and encryption where appropriate;
• staff confidentiality obligations and privacy training;
• device and system safeguards;
• secure disposal or deletion procedures; and
• periodic review of privacy and security practices.

However, no method of transmission or storage is completely secure. While we strive to protect personal data, we cannot guarantee absolute security.

12. Contact Information

If you have questions, requests, or concerns regarding this Privacy Policy or our processing of personal data, you may contact:

PulsePoint Street Insights
3/F, Unit 12, Jollibee Plaza, #10 E. Rodriguez Sr. Avenue, Barangay Immaculate Conception, Quezon City, Metro Manila 1100, Philippines
Email: [email protected]
Phone: +63 2 8721 9486

13. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any changes will be posted in an updated version of this Privacy Policy with a revised effective date.

Where required by law, we will provide additional notice or obtain your consent for material changes affecting the processing of your personal data. We encourage you to review this Privacy Policy periodically.

By participating in our street interviews, using our services, or otherwise interacting with PulsePoint Street Insights, you acknowledge that you have read and understood this Privacy Policy.